Jim Davis is Sea Foam's Master Mechanic and technical advisor.  This site allows customers to interface directly with the company and receive expert advice on how to use Sea Foam products.

Logins and profiles are all managed by Facebook.  This gave us the freedom to avoid the constant war against spam comments that tend to come up on public help boards like this. 

An additional benefit of using Facebook is that it allowed us to bypass the normally cumbersome process of creating a new user account.  Users can click the connect with facebook button and instantly start posting.  The post is also then echo'd on the users facebook wall, helping to further increase brand awareness.

Jim isnt a very "techy" guy, and he describes the site as being very easy to use!